If you know us, you’ll know we love independent eyewear brands that obsess over craftsmanship and quality. We adore fearless creators who are inspired by a sense of place—be it the mountains, city, or coastline—which is embodied in the spirit of their designs. Add to that an unshakeable belief in the importance of human touch in making every frame, and you have real magic. These qualities made inviting California-based RAEN to join our portfolio of distinguished eyewear brands an easy decision. 

Salt air and positive vibes 

Authenticity is key for RAEN’s designers, who live and breathe the ocean. This is surf culture in its purest form, founded on a deep respect for nature and the adventures they have in it. Their reason for being is to share where they’re from and what they do through their beautiful frames. Sure enough, the warmth and energy of the West Coast is tangibly expressed through the craft and form of RAEN’s collections. 

The brand’s style is ‘modern classic’. Timeless shapes and proportions that draw on heritage and natural elements to create something new and exciting. Using the finest materials, from select cellulose acetates to premium rivet hinges and hardware, each frame is handcrafted for a perfect fit, all-day comfort, and maximum durability. 

Ethical style for a brighter future

Moving towards more sustainable fashion is something we’re passionate about at Taank, so we partner with brands that care about the future of people. In a bid to soften its footprint, RAEN constantly strives to reduce waste and use more natural materials, recycled and renewable sources, as evidenced in its re:Cycled Black acetates and Bio Acetate collections. 

We’re already sold on this bold, creative brand and everything it stands for. We invite you to come in and see the collection for yourself. Make an appointment or drop by whenever you’re passing.